99% of inventions fail. But even so, Pep is still an inventor.
For Pep Torres (1965), just one lifetime isn’t enough to bring all the dreams, projects, and ideas that are piled up in his head to life. That’s why he lives the one he has as if it were ten lifetimes all rolled into one.
Inventor, musician, creative, communicator, writer, illusionist, and more. After specializing in guitar sales, he worked as a composer for cabaret artists, did a stint as a photographer, managed a vegetarian restaurant, and wrote for magazines of all types, Pep started, at age 32, what he considers to be Phase 2 of his life.
This is the age when he moves from Barcelona to Sevilla and opens Afterwork, a studio to help inventors get their projects off the ground. The idea didn’t work, but the inventions that he created during this time open up the world of television for Pep. He works with “Crónicas Marcianas” (Telecinco) and “Cuarto Creciente” (Canal Sur), where he shows off his creations. The success of his inventions leads him to write his first book: “Si no lo veo, no lo creo” (“If I don’t see it, I don’t believe it”).
After his time in Andalusia, he goes back to Barcelona to work in the world of advertising and creative agencies, combined with a creative stint at S, C, P, F. During this time, he writes his second book, “El Manual del Inventor” (“The Inventor’s Manual”), published by Editorial Planeta, which becomes one of the major books about the invention process in Spain.
Due to the success of the book, the publishing group offers Pep the chance to lead the communications and promotional work for one of their authors. This is how De Buena Tinta is born, a press agency specialized in promoting authors, which will eventually turn into promoting brands. Out of this agency comes one of Pep’s most notable successes in his career – the washing machine for men.
In 2006, the agency changes its name for a more international one – Stereonoise – and expands its work to becoming a creativity and invention studio, specialized in generating media buzz and creative communications.
Pep combines the agency with giving talks at companies and conferences, commissioning expositions, and receiving the City Award of Barcelona in 2006. He strengthens his role as an inventor and creates a pedal-driven vending machine, which leads to TIME magazine recognizing him as one of the best inventors of 2009 and an appearance on the back cover of the Wall Street Journal.
Inventing takes on an increasingly important role for Pep Torres, which is why in 2011 he decides to share his creations and his universe with the whole world by founding the Museum of Ideas and Inventions of Barcelona (miba), which received more than 45,000 visitors annually until it became a traveling exhibition in 2016.
Currently, Pep Torres alternates music projects and various conferences with directing Stereonoise, where he creates strategic solutions using creative communications and digital marketing for both national and international clients, such as Everis UK and Happy Punt.